You are launching into an empty room.
If you wait until you have a cover to start marketing, you are already behind. You cannot pitch a podcast 3 weeks before launch, you cannot build a meaningful pre-order campaign with only 14 days, and you certainly cannot grow a new audience while simultaneously begging them to buy.
The 60-Day Romance Launch Runway completely shifts the paradigm. You spend Phase 1 and 2 growing your audience with trope-adjacent content and newsletter swaps before they even know the book’s name. When you finally drop the pre-order link, you are dropping it to a warmed-up, hungry crowd. A well-run pre-order campaign can double your launch week sales volume, making this 60-day timeline the ultimate strategic advantage.





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