Name: 60-Day Romance Launch Runway
SKU: 1243
Price: 15.00 USD
Availability: InStock

You are launching into an empty room.

If you wait until you have a cover to start marketing, you are already behind. You cannot pitch a podcast 3 weeks before launch, you cannot build a meaningful pre-order campaign with only 14 days, and you certainly cannot grow a new audience while simultaneously begging them to buy.

The 60-Day Romance Launch Runway completely shifts the paradigm. You spend Phase 1 and 2 growing your audience with trope-adjacent content and newsletter swaps before they even know the book’s name. When you finally drop the pre-order link, you are dropping it to a warmed-up, hungry crowd. A well-run pre-order campaign can double your launch week sales volume, making this 60-day timeline the ultimate strategic advantage.

Here is what is inside

Module 1: Launch Readiness Audit: A 20-point checklist to ensure your book, Amazon listings, and team are 100% ready to receive the hype, including positioning, comp titles, and specific launch goals.
Module 2: 60-Day Master Timeline: Five distinct phases across sixty days mapping out one coordinated campaign, from Day 16 podcast pitches to Day 27 cover reveals. Module 3: The Pre-Order Playbook: Stop announcing your pre-order once and going quiet. Learn how to drive pre-orders with milestone posts, urgency signals, and 3 exclusive email templates specifically for pre-orderers.
Module 4: 8-Week Content Vault: Get the exact posts, captions, and hooks for BookTok, Instagram, and Pinterest, including the high-converting Day 35 POV hook formula. Module 5: 7-Part Email Sequence: Seven word-for-word newsletters mapped to specific days, starting with a trope hint and culminating in the First Chapter drop and Launch Day blast.
Module 6: Launch Execution (Day 53): Your hour-by-hour task list for launch day, covering 7:00 AM administrative checks to your 9:00 PM social proof push, plus street team activation copy.

Download and Usage Instructions

Access the Runway:
Open the interactive web-based workbook in your preferred browser upon purchase (Instant access).
Audit Your Foundation: Start with the 20-point Launch Readiness Audit (Module 1) and do not proceed to Phase 2 until all positioning and copy are finalized.
Track Daily: Follow the 60-Day Master Timeline day-by-day, checking off tasks directly within the interactive dashboard.
Copy and Contextualize: Use the copy button to pull the provided email templates, social media captions, and pre-order playbooks, then personalize them for your specific subgenre and heat level.
Personal business use only. Not for sharing or resale.