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Trope-Led Positioning Template

Trope-Led Positioning Template

Original price was: $9.00.Current price is: $0.00.

Stop describing your book with a plot summary and watch your conversions skyrocket. Find every trope in your book, rank them by marketing power, signal your heat level correctly, build your positioning statement live, and convert it to platform-ready copy with this interactive template.

PLEASE CHECK THE ADDITIONAL TAB FOR EXACTLY WHAT IS INSIDE AND DOWNLOAD/USAGE INSTRUCTIONS.

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Plot summaries don’t sell romance. Tropes and tension do.

The single biggest marketing mistake romance authors make is describing their book in plot terms. Romance readers do not buy plot; they buy the emotional experience a trope promises. If your description opens with plot or character backstory, she cannot find you.

The Trope-Led Positioning Template fixes your marketing foundation. It helps you find every trope in your book, rank them by marketing power, and signal your heat level correctly. Learn why you need to lead every piece of marketing copy—every caption, description, pitch, and DM—with the trope, not the plot. By replacing your plot summary with a targeted trope stack, you multiply your discovery surface area and convert casual browsers into guaranteed sales.

Here is what is inside

Module 1: Trope vs Plot: Understand why trope-led marketing converts faster and why starting with plot loses readers immediately.
Module 2: Trope Library: An interactive catalog to click and discover every single trope present in your book across relationship dynamics, archetypes, and story structures. Module 3: Trope Stack Builder: Rank and prioritize your selected tropes to identify your Primary Trope (which leads your copy) and your Secondary Trope (which adds nuance). Module 4: Heat Level Guide: Learn the exact keywords readers search for and the cover signals required to correctly communicate your heat level.
Module 5: Positioning Builder: An interactive tool to assemble your core positioning statement live using the tropes, heat level, and comp titles you selected.
Module 6: Caption Converter: Automatically convert your positioning statement into platform-ready, copy-paste captions for BookTok, Instagram, Amazon, and your Newsletter.
Download and Usage Instructions

Access the Template:
Open the interactive web-based workbook in your preferred browser upon purchase (Instant access).
Select Your Tropes: Go to the Trope Library (Module 2) to select every trope that exists in your book, then move to the Trope Stack Builder (Module 3) to rank them by importance. Build Your Statement: Fill out the remaining details in the Positioning Builder (Module 5) to generate your custom, trope-led marketing statement.
Copy and Post: Use the Caption Converter (Module 6) to instantly generate and copy platform-specific marketing copy tailored to your exact book.
Personal business use only. Not for sharing or resale.

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